On this page there’s 3 highlights (view in Baymard Premium) outlining what KFC are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 762 autocomplete suggestions examples.)

The screenshot was taken on April 15, 2024 and depicts KFC’s Autocomplete Suggestions. In total, we’ve reviewed 39 of KFC’s page designs. To see them all, visit the full KFC UX case study.