On this page there’s 18 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 973 customer info & address examples.)

The screenshot was taken on April 17, 2024 and depicts GAP’s Customer Info & Address. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.