On this page there’s 17 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 188 cross-sells examples.)

The screenshot was taken on August 5, 2022 and depicts IKEA’s Cross-Sells. In total, we’ve reviewed 97 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.