On this page there’s 12 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 650 billing address examples.)
The screenshot was taken on October 9, 2023 and depicts Apple’s Billing Address. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.