On this page there’s 5 highlights (view in Baymard Premium) outlining what Wayfair are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on June 10, 2024 and depicts Wayfair’s Account Selection. In total, we’ve reviewed 90 of Wayfair’s page designs. To see them all, visit the full Wayfair UX case study.